We were approached by USA based brand consultant to create some custom typography for their J.Tierra project. The goal was to create a clean and sophisticated script typeface to accompany an existing brandmark. A circular design with symbolic curves and strokes, it was essential to mirror the forms of this brandmark in the lettering itself.
Date: March 2011
Work: Logo Design, Custom Typography
Starting with sketches, we explored various ways in which to convey not only the look and feel of the shapes, but also the symbolic elements that the mark represented. In the final design, in addition to individual letters, the style of the brandmark is also incorporated within the script as a whole through the use of typographic elements such as stroke width and contrast.
© 2011 Op45 Creative Design Agency