Clients
Success is Sweetest
Success is Sweetest is a career and lifestyle coaching business based in New York City. Run by Janice Hoffmann, Success is Sweetest works with clients across a range of areas: creative, business, personal, etc. The goal for the new logo and website re-design was something different that would reflect the distinctive nature of Success is Sweetest and its clients.
Location: USA
Date: December 2010
Work: Website Design, Logo Design, Custom Typography
The focus would be on bringing out a modern, strong, clean, city-life feel. The texture, colour scheme and skyline illustration in the header serve to create a contrast with the curves of the logo while reinforcing the urban theme.
Janice favoured typographic imagery as opposed to photographic or illustrative which influenced the layout of the entire site; putting a visual focus on text layout.
The site was entirely hand coded in XHTML and CSS for instant development into a Wordpress Theme and the Wordpress CMS was integrated to provide Janice with a blog and full control over her own content.