From a visual perspective, the website built upon the silhouette concept from the logo. Blacks, whites and greys were the prominent colours with touches of red as well as slightly desaturated stock imagery to avoid any garish or out of place objects in the page.
A good use of space was significant, to promote a sense of freshness and cleanliness and so we provided plenty of negative space for all information to be absorbed easily in a less crowded environment.
Entirely hand coded in XHTML and CSS; the website was later developed into a Wordpress Theme and the Wordpress CMS was integrated to provide owner Phil with control over his own content.

© 2011 Op45 Creative Design Agency