The focus was on bringing out a strong, clean, city-life feel. The texture, colour scheme and skyline illustration in the header serve to create a contrast with the curves of the logo while reinforcing the urban theme.
Janice Hoffmann, owner of Success is Sweetest, favoured typographic imagery as opposed to photographic or illustrative which influenced the layout of the entire site; putting a visual focus on text layout.
The site was entirely hand coded in XHTML and CSS for instant development into a Wordpress Theme and the Wordpress CMS was integrated to provide Janice with a blog and full control over her own content.

© 2011 Op45 Creative Design Agency